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Join Pau García as he takes us on an inspiring journey into Synthetic Memories, a groundbreaking project that uses AI to amplify and preserve the unique identities of individuals through reconstructed memories. From aiding those with dementia to helping marginalized communities recover lost personal histories, Pau will explore how AI can serve as a tool for human connection and empowerment. Through captivating stories and ethical reflections, this session delves into the transformative potential of generative AI in preserving identity, fostering empathy, and reshaping our understanding of memory in the digital age.