Last updated: December 2024
This Cookie Policy explains how GSMA (collectively 鈥淕SMA鈥, 鈥渨e鈥, 鈥渦s鈥, and 鈥渙urs鈥) uses cookies and similar technologies to recognise you when you visit our website. It explains what these technologies are and why we use them, and your rights to control our use of them.
This cookie policy applies to all GSMA鈥檚 websites and any GSMA product or service that links to this policy or incorporates it by reference, including , MWC Barcelona, , , , , , , , , (collectively, the 鈥淲ebsite鈥).
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please, therefore, re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy shows when it was last updated.
What is a Cookie?
鈥楥ookies鈥 are small text files websites may place on your computer, mobile phone and other devices. Cookies are widely used by website owners to make their websites work, or to work more efficiently. Cookies are also used to remember what you have done on a website to improve your browsing experience, to help you remember logins and any preferred settings, or to provide advertising while visiting a particular site.
Cookies set by the website owner are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party Cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
What is a Web Beacon?
Web beacons (sometimes called "tracking pixels" or "clear gifs鈥) are images embedded in a web page. Website owners may use web beacons to understand better what customers are interested in and to improve communication with customers.
How do we use Cookies or other similar technologies?
We use cookies to deliver a smooth experience when you use our Website and to help us understand how visitors use our Websites, so we can provide you with relevant content and continually improve the service we offer you.
We use different types of cookies for various functions.
A list of all the cookies we use, along with our advert network and technology partners, can be found in our cookie list.
Do I have a choice over the use of cookies?
Yes! There are several options available.
It鈥檚 important to remember, however, that without cookies, our website may not function as you expect it to, and this could lead to a poor experience on our site for you.
That said, it鈥檚 important you adjust your settings to what you feel comfortable with. Strictly Necessary Cookies cannot be switched off. You can set your browser either to reject all other cookies, only to allow 鈥榯rusted鈥 sites to set them, or to accept only those cookies from those websites you are using.
All the 鈥榩opular鈥 browsers allow you to change your cookie settings. These settings are usually found in your browser's 鈥榦ptions鈥 or 鈥榩references鈥 menu. To help you better understand these settings, the following links may be helpful to you, otherwise use the 鈥楬elp鈥 option in your browser for more details.
Some of the functionality of our website will be lost if you delete all cookies.
Chrome
- Click the Customise and control Google Chrome menu button in the upper right-hand corner of the browser bar. (3 stacked dots)
- Click 鈥淪ettings.鈥
- Scroll down to the Privacy and security section.
- Click 鈥淐ookies and site data鈥.
- In the Privacy and security section, click Content Settings.
- Click the slider to 鈥淎llow sites to save and read cookie data (recommended).鈥
For additional help with Chrome, click 鈥淗elp鈥 in your browser menu or .
Edge
- Click the Settings and more button in the upper right-hand corner of the browser bar.
- Click on Settings.
- Click Privacy & security.
- In the Cookies section, click 鈥淒on鈥檛 block cookies鈥.
For additional help with Edge, click Help & Support > Help in your browser menu or .
Firefox
- Click the Open menu button
- in the upper right-hand corner of the browser bar.
- Click on Options.
- Click Privacy & Security.
- In the 鈥淓nhanced Tracking Protection鈥 section, select Standard.
For additional help with Firefox, click 鈥淗elp鈥 in your browser menu or .
Safari
- Click Safari > Preferences.
- Click on the Privacy tab.
- In the 鈥淐ookies and website data鈥 section, make sure that 鈥淏lock all cookies鈥 is unchecked.
- Close the Preferences window.
For additional help with Safari, click 鈥淗elp鈥 in your browser menu or .
We recommend visiting for more 秀秀直播 about cookies and how to manage them.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more 秀秀直播, please visit or .
Where can I get further 秀秀直播?
If you have questions about our use of cookies or other technologies, please email us at contact us.
Do we serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to advertise through our Websites. These companies may use 秀秀直播 about your visits to this and other websites to provide relevant advertisements about goods and services that you may be interested in. They may also use technology that is used to measure the effectiveness of ads. They can use cookies or web beacons to collect 秀秀直播 about your visits to this and other sites to provide relevant advertisements about goods and services of potential interest to you. The 秀秀直播 collected through this process does not enable us or them to identify your name, contact details or other identifying details unless you provide these.
Our Main Technology Partners
We work with, and use the following companies to maintain and improve our website. We ensure that any company that works with us and collects data, satisfies data protection requirements. If you have questions at all, please get in touch with us and we鈥檒l be happy to help.
Google
We use performance-type cookies such as to understand better how visitors use our site, such as which pages are viewed, how long customers spend visiting a particular page, and how often they return to visit our site. This 秀秀直播 assists our marketing and sales teams to understand which pages are performing well and which require improvement. Across our sites, we may also use , and .
Clicky
Clicky is used to collect anonymous website usage statistics. The collected 秀秀直播 includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/entry/visited/exit pages, to analyse trends, administer the site, and track user鈥檚 movement around the site. Clicky sets the 鈥淿jsuid鈥 cookie, which allows Clicky to create a usage profile. More 秀秀直播 can be found in the Clicky .
Craft
provides the platform for the content of MWC websites. , or tiny pieces of 秀秀直播 stored on your computer. These are cookies for Craft CMS content editors.
AddThis
GSMA uses to help us spread our content across the web by making it easy for visitors to bookmark and share content to their favourite social destinations. For more 秀秀直播, please see their .
Salesforce
We use Salesforce to manage our email campaigns and our CRM systems. We use Salesforce DMP as our data management platform. It is used to help us better understand our audience and to serve more relevant advertising based on your browsing activity.
We use the LinkedIn 鈥業nsight Tag鈥 to remarket to website visitors. This helps us provide a richer experience to users and provides us with data to help improve our websites and advertising campaigns.
GSMA also uses a LinkedIn 鈥榖adge鈥 and/or 鈥榖utton鈥 as a quick way for users to post 秀秀直播, articles or stories from our sites to their LinkedIn account. Using this function requires the user to enter their LinkedIn account details, but GSMA collects neither this nor any other personal 秀秀直播 in this process.
X
We use the X 鈥楶ixel鈥 to remarket to website visitors. This helps us provide a richer experience to users and gives us with data to help improve our websites and advertising campaigns.
GSMA also uses a 鈥榖adge鈥 and 鈥榖utton鈥 as a quick way for users to post 秀秀直播, articles or stories from our sites to their X account. Using this function requires the user to enter their Twitter account details, but GSMA collects neither this nor any other personal 秀秀直播 in this process.
Facebook and Social Plugins
We use the Facebook 鈥楶ixel鈥 to remarket website visitors on Facebook and Instagram. This helps us provide a richer experience to users and gives us with data to help improve our websites and advertising campaigns.
Facebook social plugins are things like the Like button, the Share button, comments and other tools that let you share your experience off of Facebook with your friends and others on Facebook.
Social plugins include:
- Like button: Click Like to share and connect with things from other websites that you find interesting
- Share button: Click Share to write something about a link and then post it to your Timeline
- Embedded posts: Add any public post from Facebook to your blog or website
- Comments box: Publicly comment on another website using your Facebook account